Requirements for Agency
On the basis of “win-win business philosophy”, agents, who are willing to join in the Chins licKING Branded investment agency system, should be supervised by Xi'an ChunHeFang Import & Export Co. Ltd. and strictly abide by the Qin Foods Agency Policy &Management System. What’s more, agents should meet the following needs:
To comply with the relevant laws and regulations of the State Food operation, and highly recognized the brand value of Chins licKING and its products , and business philosophy.
Agent must be an independent legal entity,and must have food permission from the Health Agency.
Agent must have a certain financial strength, and without bad credit records (i. e. , corporate license copy, bank credit certification, the performance of the contract for nearly two years).
Agent should have enough marketing skills and channels (i. e. , sales group, sales performance of last two years , report of distribution channel)
Agent must have enough safety storage conditions (to provide the corresponding warehouse area and other information).
Agent must have the professional working spirit and good sense of service. At the same time, agent can also cooperate with our company to carry out marketing activities, and provide customers with the appropriate services and support.
Agent can complete the first month or first year purchasing index made by our company.
Process of Applying for Agent
The applicant can obtain the Agent Application Form by contacting with Business Invitation Commissioner through E-MAIL, telephone and other means. Besides, agent can also download on our company’s official website.
Ater filling in the application form, agent should send your company’s basic qualification materials (the copy form of corporate documents with red chapter stamped with ) to us through E-MAIL, fax, post, etc.
Our company will examine the agent’s qualification. And, we will provide the Qin Foods Product Manual and Chins licKING Agency Policy &Management System to agents qualified.
Furthermore , our company will arrange a personal interview about the introduce our company, Chins licKING brand and Chins licKING Branded products, and thus to further confirm the willingness of cooperating.
The applicant should submit additional information (the relevant qualification certificates involved in the necessary conditions that agents must have). Then, our company provide the agency price.
Through the final examination by the headquarters of Chins licKING and with no objection, the two sides will sign the agency contract officially. After this, the agent need make a cash deposit.
The headquarter of Chins licKING will issue a proxy authorization to agent by completing the first orders.
High Brand Communication
Qin Foods is homophonic to the name of an influential ancient emperor of China-Qin Shi Huang, and the LOGO also takes shape in Qin Shi Huang. It is not far-fetched grafting the brand, but because it' s the place- Sanqin Land (Shaanxi) , where unified the Six States, and it is also the place the Qin Foods series originated from. So, the brand Qin Foods and the history of Qin Shi Huang are culturally closely linked.
It is the first time to see China's Great Cathay Unification when Qin Shi Huang unified the Six States, his great reputation is not only in the spread of the world's 1.5 billion Chinese community, he is also a worldwide popularity of emperors. The brand Qin Foods and Qin Shi Huang are not only highly consistent in the font style, pronunciation and image, also corresponds to the connotation of culture. With the help of Qin Shi Huang's celebrity, the brand Qin Foods must be with very strong identification, all potential customers will be gifted with an extraordinarily retentive memory, and automatically communicated from one to another. Literally speaking, only with the brand Qin Foods itself, the agents and the agents can save tens of millions of advertising costs.
Strong Cultural Background of the Products
The primary customer group of the brand Qin Foods is overseas Chinese. They are living or working far away from China, and are in deep nostalgia. They would be feeling a great happiness and comfort if they could get a drink of the water or a bite of the meal from homeland. And this is exactly what unreachable.
A same pity all of the overseas Chinese got is the ungovernable longings of the diet from homeland. The only way to gain high recognition in the market will be the solution of making up for the pity. One of the purposes of the brand Qin Foods’ creation is the solution mentioned above, so the nine kinds of food firstly are launched for this purpose, that is, all the wheaten food and sauce the overseas Chinese are longing for earnestly. These familiar and authentic tastes will be able to satisfy their desire for the diet from homeland, to comfort them of their homesick feelings. To get a bite of the homeland taste in the places they were surrounded by hamburgers and pizza every day, how they could welcome more of the brand and products who is giving the opportunity?
Widely Accepted Taste of The Products
Qin Foods is not satisfied by only the occupation of the market for the overseas Chinese, basing on this we are aiming for exploiting the global market. We firmly believe that along with the stronger growth of China's economy, the culture of Chinese diet will be very much prevailed all over the world, as well as the delicacy and good taste of the Chinese diet.
So, we aim globally at the very beginning of the creation of the brand Qin Foods. Under the guidance of such purpose, we make more efforts on the taste and the native materials: on one hand, we select the authentic Chinese folk food carefully; on the other, we also thought about the widely accepted taste among people all over the world. Our final selections are the wheaten food and sauces. They are all authentic Chinese flavor and get the globally preferred tastes: sweet, spicy and salty. We have invited many foreigners from dozens of countries to try our products and they all gave the Qin Foods Branded products a lot of praise.
Top-quality Native Materials
The goals of the brand Qin Foods are not only to bring the Chinese folk delicacies to the overseas Chinese and foreign friends, but also to diffuse the concept of safe and healthy food throughout the world. So we set a very high and strict standard for the native materials’ selection, to make sure the materials we are actually using are naturally grown.
The main ingredient of the Qin Foods Branded wheaten food is fine se-rich wheat flour. We use the fine se-rich wheat flour selected from Ankang City and there are no chemical fertilizers at any stage of the wheat planting and growing, the only things helping the growth are farmyard manure, sunshine rain and dew, so the quality of the wheat is quite high and the flour made from the wheat is with very good taste. The majority of the native materials for the sauces come from the Qinling Mountains in wild growth. They are very rare because they are natural, delicious and difficult in collection.
Grand Marketing Pattern
Basing on the grand pattern, so will the program be great. Qin Foods is aiming at sharing the nice foods with the world. So the first step in our marketing strategy is to knock up the doors of the overseas Chinese markets, which is planning to be done within 2 years, and then of the global market. We believe that all successful people have great dreams; we wish the agents of Qin Foods brand could cast the brilliancy together with us on global basis.
Share nice food with the world, this dream looks really big, but not unreachable. Why the more delicate and delicious Chinese foods can not step into the world market if the simple bread with chicken has already done? The solid preparation must be there to support our ambitious target, we will revolve around the core strategy "Share Nice Food With The World"to exploit the global market together with the brand agents all over the world, to make every efforts on the improvements of products and brand marketing strategy, team building, service to the brand agents.High
Brand Communication
Qin Foods is homophonic to the name of an influential ancient emperor of China-Qin Shi Huang, and the LOGO also takes shape in Qin Shi Huang. It is not far-fetched grafting the brand, but because it' s the place- Sanqin Land (Shaanxi) , where unified the Six States, and it is also the place the Qin Foods series originated from. So, the brand Qin Foods and the history of Qin Shi Huang are culturally closely linked.
It is the first time to see China's Great Cathay Unification when Qin Shi Huang unified the Six States, his great reputation is not only in the spread of the world's 1.5 billion Chinese community, he is also a worldwide popularity of emperors. The brand Qin Foods and Qin Shi Huang are not only highly consistent in the font style, pronunciation and image, also corresponds to the connotation of culture. With the help of Qin Shi Huang's celebrity, the brand Qin Foods must be with very strong identification, all potential customers will be gifted with an extraordinarily retentive memory, and automatically communicated from one to another. Literally speaking, only with the brand Qin Foods itself, the agents and the agents can save tens of millions of advertising costs.
Strong Cultural Background of the Products
The primary customer group of the brand Qin Foods is overseas Chinese. They are living or working far away from China, and are in deep nostalgia. They would be feeling a great happiness and comfort if they could get a drink of the water or a bite of the meal from homeland. And this is exactly what unreachable.
A same pity all of the overseas Chinese got is the ungovernable longings of the diet from homeland. The only way to gain high recognition in the market will be the solution of making up for the pity. One of the purposes of the brand Qin Foods’ creation is the solution mentioned above, so the nine kinds of food firstly are launched for this purpose, that is, all the wheaten food and sauce the overseas Chinese are longing for earnestly. These familiar and authentic tastes will be able to satisfy their desire for the diet from homeland, to comfort them of their homesick feelings. To get a bite of the homeland taste in the places they were surrounded by hamburgers and pizza every day, how they could welcome more of the brand and products who is giving the opportunity?
Widely Accepted Taste of The Products
Qin Foods is not satisfied by only the occupation of the market for the overseas Chinese, basing on this we are aiming for exploiting the global market. We firmly believe that along with the stronger growth of China's economy, the culture of Chinese diet will be very much prevailed all over the world, as well as the delicacy and good taste of the Chinese diet.
So, we aim globally at the very beginning of the creation of the brand Qin Foods. Under the guidance of such purpose, we make more efforts on the taste and the native materials: on one hand, we select the authentic Chinese folk food carefully; on the other, we also thought about the widely accepted taste among people all over the world. Our final selections are the wheaten food and sauces. They are all authentic Chinese flavor and get the globally preferred tastes: sweet, spicy and salty. We have invited many foreigners from dozens of countries to try our products and they all gave the Qin Foods Branded products a lot of praise.
Top-quality Native Materials
The goals of the brand Qin Foods are not only to bring the Chinese folk delicacies to the overseas Chinese and foreign friends, but also to diffuse the concept of safe and healthy food throughout the world. So we set a very high and strict standard for the native materials’ selection, to make sure the materials we are actually using are naturally grown.
The main ingredient of the Qin Foods Branded wheaten food is fine se-rich wheat flour. We use the fine se-rich wheat flour selected from Ankang City and there are no chemical fertilizers at any stage of the wheat planting and growing, the only things helping the growth are farmyard manure, sunshine rain and dew, so the quality of the wheat is quite high and the flour made from the wheat is with very good taste. The majority of the native materials for the sauces come from the Qinling Mountains in wild growth. They are very rare because they are natural, delicious and difficult in collection.
Grand Marketing Pattern
Basing on the grand pattern, so will the program be great. Qin Foods is aiming at sharing the nice foods with the world. So the first step in our marketing strategy is to knock up the doors of the overseas Chinese markets, which is planning to be done within 2 years, and then of the global market. We believe that all successful people have great dreams; we wish the agents of Qin Foods brand could cast the brilliancy together with us on global basis.
Share nice food with the world, this dream looks really big, but not unreachable. Why the more delicate and delicious Chinese foods can not step into the world market if the simple bread with chicken has already done? The solid preparation must be there to support our ambitious target, we will revolve around the core strategy "Share Nice Food With The World"to exploit the global market together with the brand agents all over the world, to make every efforts on the improvements of products and brand marketing strategy, team building, service to the brand agents.
Efficient Service Team
In order to better serve dealers and assist dealers to complete the sales target, Chins licKING brand establishes an excellent operations teams, including Marketing Development Department, Business Department, Customer Service Department and Logistics Department and so on.
These stuff have professional experiences, and are very familiar with the market which they are in charge of. They will serve all dealers , so that the dealers can open their markets without any worry.
Efficient Logistics Service
Food has the characteristics of perishability, especially in far distant international trade. The speed of logistics and storage conditions are seriously affecting the quality of products, so whether logistics service are scientific determines development of the market and profits for dealers. Chins licKING's logistics gives consideration to three conditions: the shortest period of transport , good transportation and storage, and lowest freight .
Chins licKING brand establishes a set of complete and efficient logistics system, and integrates high-quality transport capacity resources in major airports (Shanghai, Beijing, Shenzhen, Guangzhou, Ningbo, Hangzhou and Xi'an, etc.) and builds long-term cooperative relationships with many large shipping and express companies, so as to make sure to provide fast and safe product distribution services. Usually there are three ways in the international logistics: air, land and sea transportation. We can choose the best way for the dealers according to the distance and geographical conditions.
Efficient Promotional Strategies
As the strategic partner, Chins licKING brand not only supplies the high-quality products, but also provides scientific and systematic brand promotion strategies. In accordance with national marketing, we will support all dealers, provide strategy services in four aspects, including pricing, channels, publicity and promotion, so as to help dealers better and quickly open the local markets.
Pricing Strategy: Pricing is orientating, determining the follow-up marketing strategy. Large gaps between economy and income of countries around the world, thus Chins licKING's pricing will be various based on different national economies. We will discuss a scientific and realistic price with dealers together.
Channel Strategy: Direct sale or distribution? Via the E-business or supermarket? Marketing environment is different in every countries, so what kind of channel strategy we ought to adopt ? This is an important decision, directly determining difficulty of market development and cost invested. Chins licKING brand marketing department will research the national market environment to help dealers develop channel strategies.
Publicity Strategy: Chins licKING Company will help dealers develop advertising strategy to suit for their national conditions according to marketing environment. For example, in U.S.A, Chinese community is centralized, and with the Internet developing, we will focus on Internet and outdoor advertising to propagandize.
Promotion Strategy: Supermarket will be the retail terminal for the Chins licKING branded in every country. But after stationed to supermarkets, goods will not be easily selected by the customers if only lying on the shelf, we need to stimulate customers to buy them through a variety of promotional activities. Chins licKING brand will supply the promotion instrument and strategies for all dealers.
Thorough Marketing Strategy
The Supporting of Brand Introduction
For new dealers, who join in Chins licKING, our company will make a market investigation and help to estimate the market competition environment and market potential, and also we will offer new dealer feasibility analysis and the follow-up service to make sure the successful brand introduction of Chins licKING.
Supporting of Brand Image
Dealers will need a variety of materials on marketing promotion and terminal promotion, while the Market Department of Qin Foods will provide terminal layout and design of sales material for free according the actual situation.
Supporting of Professional Training
Chins licKING will provide the complete training system for free, which includes the knowledge of product, the display skills, selling skills and team management, etc. What’s more, our company will hold product release & ordering meetings and product training twice a year.
Supporting of Marketing Promotion and Diagnosis
Chins licKING provides the whole-year marketing plans and sales promotion, as well as promotion plans in large holidays and group buying, to help dealers improve sales performance; at the same time, the Company will regularly conduct marketing diagnosis for the dealer, solve practical problems that occurred in the market operation process with a timely guidance, and adjust sales strategies, to ensure the healthy operation of the domestic trade.
Information Channels Advantage
The Business Department and Customer Service Department working in the headquarters of Chins licKING will regularly communicate with dealers about the market issues through Skype, E-mail and other instant messaging software, to achieve the time and data oriented communication of information, so as to adjust marketing strategy based on market changes timely.
Supporting of Market Protection
Locality Protection: The Marketing Department of Chins licKING has a strict market protection policy, namely, completely eradicating other dealers’ fleeing goods in other countries, to strictly ensure dealers’ profit around the market area.
Price Protection: Chins licKING formulates strict price management policy, to strictly control the wholesale and retail price at all levels, so as to protect the profit of the dealers at all levels in the region.
Fast and standardized handling of complaints: the Customer After-sale Service Department of Chins licKING will reply all the complaints within 3 to 5 days, solve all the complaints within 10 days, in accordance with the Norms of the Dealer Complaint Handling Policies.
Sufficient Marketing Materials
In the market operation process, whether brand promotion or terminal promotion, the dealers will need print and video marketing materials, such as roll-up banner, poster and ads video. These marketing materials, like "weapon of war", can attract the customers' attention and influence their purchase decision. Chins licKING will provide a variety forms of marketing materials for all dealers, such as roll-up banner, posters, three folding posters, print ads and video ads, etc.
Roll-up Banner: Chins licKING Branded has designed roll-up banners with visual impact in two series, seven kinds of products, which are mainly used for terminal publicity, to attract customers to buy the products through the propaganda of the characteristics of the products.
Poster: Chins licKING Branded has designed posters with visual impact in two series, seven kinds of products , which are mainly used for terminal publicity, to attract customers buy the products through the propaganda of the characteristics of the products.
Product Brochure: The product brochure of Chins licKING is based on seven major selling points of products and Chins licKING Branded culture, which contains the core culture of the brand, the direction of product demand, the core selling point and the theme copyrighting of product and so on. It is mainly used for the dealer brand promotion and channel distribution propaganda.
Three Fold Brochure: The three fold brochure of Chins licKING Branded is the handbook of product with innovation contents in. It is a concise and clear way to be spread to dealers and consumers. Its function is to promote the brand’s popularity and affect customers’ purchasing decision while issued to potential consumers.
Print Advertisement: Magazines, newspapers and other print media play an important role in the process of brand promotion with its wide propaganda. The media advertising of Chins licKING is specially designed for magazines and newspapers, so that the dealers can advertise on magazines and newspapers at any time.
5-minute Video Ads: Chins licKING take a 5-minute video advertisement in the form of documentary film. In the film, the origin , formulation and taste, etc. of Chins licKING are displayed artistically and vividly, through which consumers can know about the brand culture and product features well with a good vision, so as to pay attention to the Chins licKING branded unconsciously .
1、It is so interesting that Qin Foods is homo-phonic to Qin Shi Huang in Chinese, so what's the implied meaning?
That Chins licKING is homo-phonic to Qin Shi Huang has three meanings.
Firstly, Chins licKING series products originate from Sanqin Land of China, surrounding areas beside the famous Qinling Mountains and it is also known as Qinchuan in eight hundred li (one li = 500 meters). The food produced in the Sanqin Land is naturally named as Qin Foods;
Secondly, more than 2000 years ago, the Qin Dynasty had been risen and flourished in Sanqin Land, where Empeor Qin Shi Huang unified Six States. Therefore, Chinese civilization spread everywhere. Shaanxi food culture is also wellknown all over the world for the reason of Qin Dynasty's mightiness and Qin Shihuang's fame. Therefore, a gourmet has made a research, and found that Sanqin food culture is the root of Chinese food culture, thus Chins licKING is named.
Thirdly, Qin Shihuang is not only the most famous emperor in China, but also the super symbol of China. Emperor Qin Shi Huang himself, the Great Wall that Qin Shi Huang built and Qin Terracotta warriors that Qin Shi Huang built have already become the super symbol in foreigners. So, Qin Foods takes the same pronunciation of Qin Shi Huang in Chinese and uses Qin Shi Huang's image as logo to let overseas Chinese and international friends know that Qin Shi Huang is China's and Qin Foods products are China's specialty.
2、What kind of role does the brand of Qin Foods play in the brand promotion?
The important target of brand promotion is to obtain the brand awareness. How to obtain brand awareness? Only brand can obtain its awareness through the consumers' subconscious. Brand name, brand image and brand culture must be grafted on a certain kind of human culture, in this way, it can be very easy to implant the subconscious mind, so as to further occupy the minds of consumers’ and be remembered by consumers.
The brand name and brand image of Chins licKING are grafted on Qin culture, and also, brand culture highly tallies with Qin culture. With the help of Qin Shi Huang's high global popularity, the brand of Chins licKING can go into consumers' subconscious unconsciously in the market promotion and will be transmitted by consumers, thus to obtain high visibility more easily. The brand name only—Chins licKING brand, will save tens of millions of publicity costs for the national dealers.
3、What is the product planning strategy of Chins licKING branded headquarters?
Chins licKING branded are set to release eight products in the early launch, respectively Shiitake Sauce, Chinese Toon Sprouts Sauce, Wild Pepper Sprout Sauce, Hollow Vermicelli, Baked Piece Bun, Baked Flour Bun, Bangbang Pastry and Shizi Pancake,etc. This series products are only the first phase in Chins licKING branded. We are committed to finding and digging folk traditional snacks of China, and in future, we will continue to introduce more Chinese traditional folk snacks, and share nice food with the world.
4、The inspection is more stringent on the food circulation internationally, what about the quality of Chins licKING series?
Chins licKING Branded series product contains two categories: wheaten food and sauces.
The main raw material of Chins licKING Branded wheaten food series is wheat flour, selecting high gluten wheat varieties from organic farming region. No chemical pesticide, fertilizer, hormones and other additives are used during wheat planting process, which can ensure grind wheat flour’s safety and health to people. The main raw material of Chins licKING Branded sauce series is Chinese toon sprouts and shiitake mushroom, both of which is from Qinling Mountains, and is the real wild natural food. The raw material of Chins licKING Branded wild pepper sprout sauce is selected from high-quality wild pepper sprouts "Dahongpao" from Hancheng, which is fresh and shiny, spicy and delicious.
In addition, we will keep strictly control during the producing process and quality inspection, and pass the testing and get certification, through the authority third party testing organizations.
5、Qin Foods branded series food will be really welcomed by the overseas markets ?
Pain point refers to the unmet but widely desired requirements. It was said that if a product can solve the customer’s pain point, it must have a broad market prospect. The main customers group of Chins licKING is overseas Chinese. What is their pain point? There is no doubt that it is the missing for hometown and pining for home food. Is it possible for Chins licKING to solve their pain point?
First of all, let’s begin from the food taste of Chins licKING. The ancestors of overseas Chinese all were from China in ancient. Chinese food culture is kept without any change for thousands of years, rice, wheaten food and sauces are the three main staples to Chinese since the ancient time. Every Chinese has a wonderful taste memory of three flavors which are brought by the rice, wheat and sauce. While two of the three, wheat and sauce flavors, fall in the file of Sanqin’s food culture. Keeping the original cultural core of these two flavors, our company mainly deals with Chins licKING Branded series sauces and Shaanxi special snacks wheaten food. The taste of Chins licKING branded products are all retained for thousands of years in Chinese memory.
Furthermore, let’s discuss the cultural characteristic behind our Chins licKING. With the original tastes remaining and all the materials and processing from Chinese, to all the overseas Chinese, Chins licKING is not only a kind of delicious taste from hometown, but also a recall to memory of the water, noodles, sauces from hometown in the Childhood. To them, Chins licKING is not a kind of snack food, it’s more like a nostalgic feelings. What else can make the overseas Chinese more touched?
Chins licKING branded series foods is launched just to meet the eager demand of the Chinese foods for overseas Chinese. They are sure to be warmly welcomed by them.
6、Can the taste of the Chins licKING branded items be widely accepted globally?
Chins licKING brand is born in China, so it is the authentic Chinese local foods. Let’s discuss in the following two aspects if it is capable to be popular all over the world:
Firstly, the Chinese dietary culture. “Have your eaten?”, this is something the Chinese will say when they meet each other. I suppose there is no other ethnics in the same way of greetings. And this clearly indicates that the Chinese are fascinated by the diet. The Chinese are progressive and advocating thrift, could deftly make use of different native materials to cook many delicacies, and are absolutely the most crazy and courageous cooks. The Chinese diet has already proved to be delicacy, good taste and art to gourmets all over the world.
The Chinese dietary culture has attracted more and more attention of people all over the world along with the popularity of the TV program “A bite of China” and the foreigners who have tried the Chinese food are conquered by its delicacy. Nowadays, more and more foreigners are becoming the fans of the Chinese diet, and also the free propagators. The Chinese diet culture is now enjoying its prevalence all over the world, and the Chinese delicacy already gets the first place in the list of world cuisine previously occupied by Italy.
Secondly, the taste is globally accepted. Wheaten food is the main food and sauce is the main condiment for all 6 billion people worldwide. They all love the taste of savor, salt and spice even they are in different races and culture. The Chins licKING series comes from the Sanqin Land (Shaanxi, China), but has been set the global standard in material selection and the taste. This series of products included 2 major categories, the wheaten food snacks and the sauces. The base taste of the wheaten food snacks are savory, crisp and salty, while taste of the sauces is spice, fresh and salty. And they are all the favorite tastes of the people around the world.
We believe that with the recognition from the people around the world and the global acceptance and favoritism in taste, Chins licKING must be able to be loved by people all over the world as long as the brand dealers work very closely with the Qin Foods brand headquarter.
7、I want to be the dealer in of Canada market, but how will the market space be in Canada with only 1.35 million overseas Chinese?
Never neglect the 1.35 million Chinese, for they’ve got RMB 40.5 million yuan potential annual sales. You will be able to achieve this figure with efforts on the good market operation. So how is this figure calculated? Assume that the individual purchasing capacity is RMB 30 yuan per year, and then times the Chinese population in Canada 1.35 million, the total potential sale in RMB 40.5 million yuan is worked out.
So the next step is to prove if the individual purchasing capacity RMB30 is scientific. Actually, it is the generally used digital for calculating potential market sales of certain brand in the marketing of FMCG all over the world, and it had been proven to be scientific by many facts. Taking the Shuanghui meat product from China as an example, its total revenue in 2014 in the Chinese market was RMB 45.6 billion yuan, based on the China’s population of 1.4 billion, multiplying by the individual purchasing capacity RMB 30 yuan, the result is close to the actual annual total revenue; another example is the brand Cocacola, the actual total revenue in 2014 is RMB 275.4 billion yuan, which is also close to the result by multiplying the global population 7 billion by RMB 30 yuan.
So it is scientific way of calculating the annual market potential by using the total market consumer population multiplying by the individual purchasing capacity of RMB 30 yuan. In this scientific way, we get the RMB 40.5 million yuan market potential of Canada’s overseas Chinese market, and we could even say this is an annual profitability.
8、If I become the general agency of the brand Qin Foods in Canada’s market, through what channels I could sell the products?
Canada's national well-known Chinese food chain stores and supermarkets are the major marketing channels for Qin Foods dealers/agencies. They are mainly Walmart, Loblaws, Foodbasics, WholeFoods Marke, Real Canadian Superstore, No Frills, Costco, Hua Sheng, T&T Supermarket, Dingtai, Fengtai, Huatai, Shijiabao and Wanjinshi, etc.
In the operation of Canada market, it will cover all ethnic Chinese consumers as long as the above two kinds of hypermarkets are stationed